AI Usage Policy

At 58 Creative, we are committed to transparency and integrity in our work. As part of our efforts to leverage new technologies, we utilize generative AI tools to enhance our productivity and creativity. However, we adhere to the following principles to ensure clarity and authenticity in our work products:

Transparency in AI usage

We do not utilize generative AI to produce client work. We may use AI-enhanced tools in the process of producing client work – for example, Photoshop AI healing or cleanup tools. However, all of our work is substantially created by people.

Any content (e.g., blog posts) generated or significantly influenced by AI will be clearly labeled as such. This includes, but is not limited to, text, images, and other media.

We will provide context on how AI was used in the creation of the content to maintain transparency with our audience and stakeholders.

Human Oversight and Responsibility

AI-generated content will not replace the original work of our people. All AI-assisted outputs will be reviewed and approved by a human team member to ensure accuracy, relevance, and alignment with our values and our clients’ values.

Final responsibility for all content lies with our people, who will ensure that AI tools are used ethically and appropriately.

Ethical Use of AI

We are committed to using AI in a manner that respects privacy, avoids bias, and promotes fairness. Our AI tools are selected and monitored to align with these ethical standards.

Feedback and Improvement

We welcome feedback from our audience and stakeholders regarding our use of AI.

We regularly review our AI usage and its impact to ensure compliance with this policy and to adapt to new developments in AI technology.

By adhering to these principles, we aim to harness the benefits of AI while maintaining the trust and confidence of our audience.

Questions about our AI usage? Give us a shout!