Zemp Hemp

Zemp Farmaceutical is a small, family-owned hemp producer in northern Indiana. The produce a variety of CBD products under the Zemp Hemp brand name. Zemp originally engaged us to redesign their website and migrate it from a standalone HTML site to Wordpress. In addition, we built their online store using Woocommerce.

The project later expanded to include a brand refresh and new product labels.

CLIENT: ZEMP FARMACEUTICAL
ROLE: WEB/UX DESIGN, GRAPHIC DESIGN, WEB DEVELOPMENT
PLATFORM: WORDPRESS/WOOCOMMERCE

Project Overview

As noted above, we were engaged to rebuild their website into a more manageable, secure platform. The original site was built in traditional HTML by a local IT company and was hosted on their server. Zemp had been plagued by server outages and an inability to update their own site. We proposed Wordpress because it’s easy to manage and cost-effective. We helped secure new hosting and set up Wordpress.

As part of the migration and redesign we also refreshed the Zemp brand with new colors and typefaces.

Brand Refresh

Color

We retained the original Zemp green as the primary brand color and added a new secondary green. We also added several bright colors to give the brand a strong and recognizable vibrance.

Revised Logo

Typefaces

We incorporated all new typefaces for the brand. Chippewa Falls is a decorative typeface used to specific treatments to show a fun and quirky brand identity. We used Bicyclette for headings, as it’s clearly readable and complements the rounded forms of Chippewa Falls.

And finally, we relied on Acumin Pro for body copy because it’s a hard-working typeface that reads well in both print and online in any size.

Merch Concepts

During the brand work we also developed a few alternate logo treatments and merch options.